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Three Requirements as Marketers, Agencies and Publishers Converge

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial, a new marketing services group offering social media solutions to marketers. This is one more...

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B2B Email Lists: How Publishers Use (or Abuse) Your Email

In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. B2B email lists...

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